Bjork Ostrom is co-founder of the Pinch of Yum food blog; founder of Food Blogger Pro, a membership website that teaches food bloggers how to start, grow, and monetize their blogs; and developer of WP Tasty and Nutrifox, two popular plugins for food blogs.
After helping his wife Lindsay create and launch her food blog, Pinch of Yum, in 2010, Bjork Ostrom started to wonder: is it possible to make a living from this blog?
One year later, he began publicly sharing traffic and income data the blog generated as a way to document and share the couple’s findings with other food bloggers. Pinch of Yum’s monthly income reports have been a unique resource for many bloggers across all niches as they have ultimately documented how the Ostroms took their site from a $20/month hobby to a six-figure business between 2010 and 2017.
In January 2013, Bjork launched Food Blogger Pro “with over 250 videos covering the most important things a food blogger needs to know to start and grow a food blog.” The site was an immediate success, with an initial membership representing 26 countries.
Bjork’s favorite things in life are watching The Office reruns with Lindsay, all things tech, rainy days, Sage the dog, and a Juicy Lucy with fries.
Bjork Ostrom Show Notes
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What did you do before you started working with Lindsay on all of your projects?
How did you guys meet?
Did you help Lindsay on Pinch of Yum when she first started or did you come in a little later once you both saw that it could be successful?
How long did it take for you to pick out the name of Pinch of Yum?
How long did it take you to get help other than just you two?
When did you start Food Blogger Pro and how long did it take you from the thought to the launch?
Can you talk about the benefits of becoming a member?
I know you close off the membership, where are you now with it?
Some people are saying you are the pioneers of publishing your income reports, why did you start that practice?
Can you talk about Tasty recipes and WP Tasty?
How do you get the balance in life with all the things you guys are doing?