Laurie Buckle is the founder and CEO of CookIt Media, a marketing agency that helps influencers and brands bring their unique stories to life across multiple platforms.
Laurie Buckle has more than three decades of experience in food publishing. She held key positions at Bon Appétit, Better Homes & Gardens, and Kitchn. As editor in chief of Fine Cooking magazine, she successfully redesigned and relaunched the brand. Her passion for storytelling and deep experience in content development inform every project CookIt takes on, from helping an influencer find their true north to helping a brand truly win at social.
Laurie launched CookIt Media in 2014 with the goal of helping influencers create a unique brand strategy — a story that would resonate with a defined audience and set them apart in a saturated market. Wanting to provide those influencers with brand partnerships that fit their specified goals and vision, as well as ongoing brand consulting, CookIt added brand management to their offerings in 2015.
CookIt’s collective expertise in content production led to the creation of the content studio in 2016, which works directly with brands and influencers to create smart, engaging content that elevates their brand and grows their businesses.
Laurie Buckle Show Notes
What did you do before what you are doing now?
What did you go to school for?
How did you get into brand work, how did it morph into that?
What is the name of your company and what do you do for bloggers?
Can you talk about how much blogging has changed?
You can still tell a story, but it has to be a certain type of story instead of a personal story?
How long do you think it takes to discover what the person’s brand is?
What is branding, is it just logo, fonts, or look and feel of the website or is it something more?
What is one of the biggest branding mistakes that you see bloggers make?
How does a person identify their target audience?
Can you talk about a positioning statement?
Do you have any tips for somebody to ace their brand?
Is there something different between a positioning statement and a brand story?
What is the best advice you can give to a blogger just starting out and thinking of branding?
Do you think you work with more food bloggers instead of other agency or other bloggers?