Sarah Cook is founder of the Sustainable Cooks food blog: the online guide to a healthy, tasty, and sustainable life. Unfiltered. No BS.
Years of juggling a full-time job, commuting, kiddos, and caring for her disabled mother taught Sarah Cook some Jedi-like multi-tasking skills. She started blogging in 2010 under the name Frugal by Choice, Cheap by Necessity to share her love of healthy cooking, gardening, and DIY with the masses.
Over the years Sarah has made it her mission to help busy people and families find room in their lives for cooking real food. Sarah believes in meeting people where they are and encouraging baby steps to a healthier and more sustainable life. She hopes each post gives readers the confidence to think, “Hey, I can do that!”
Sarah believes few things can’t be fixed with delicious food, an authentic voice, and plenty of snark.
Sarah Cook Show Notes
This post contains affiliate links, which means I get a small commission, at no additional cost to you, if you click the link and buy something . You can read my disclosure here.
What did you do before you started your food blog?
Did you go to school for poly-sci (political science)?
Why did you go into that?
Why did you start blogging?
Was it a food blog from the start?
Was that one of the rebranding that you did?
Why that rebranding?
Do you do it all yourself and by that I mean everything associated with re-branding like redirection?
How many times have you rebranded?
How did you come up with the name you have now?
You had an audit with Casey Markee, tell me the outcome of it and tell me why you started to take it more serious?
When did you have your audit?
Have you been able to see any increase in your traffic?
You said you made a few other mistakes, can you talk about those?
Why did you do that?
When you first started, how many times a week did you publish a post?
How many do you do now?
Since you are working on your old content, are you doing any new content?
At any given time, how many drafts do you have ready to go?
How long did it take for you to start making money?
Do you have people that help you with your company, like a VA?
Is it because of all the perfect looking things we see on there?
What is the hardest thing you find about blogging?
What camera do you have?
What is your favorite social media platform and why?
What do you like about it?
Do you have a favorite marketing tool?
What do you like about it?
What is your biggest food failure?
What is one thing that you can’t live without in your kitchen?
Did you have a viral moment?
What is your favorite cuisine?
What is your favorite cookbook?
Is there anything that you did that catapulted you to the next level?
What is the most surprising thing you’ve found since you started blogging?