Michelle Lettrich is the founder of Brown Eyed Baker, a recipe website packed with desserts, comfort food, and easy dinners.
Born and raised in Pittsburgh, PA, Michelle Lettrich stumbled across a food blog for the first time in February of 2007. Living at a distance from friends and family and feeling cabin fever that winter, starting a blog of her own seemed like a perfect outlet for combining her love of baking and her love of writing. Before she became a full-time blogger, Michelle worked as a marketing analyst.
Michelle is entirely self-taught when it comes to the kitchen, learning as she goes through cookbooks, magazines, television shows, the Internet, and a tremendous amount of trial and error. When she’s in the kitchen, she tries to channel the confidence of her grandma, who baked by feel; her hands knew when dough was ready and she never second-guessed herself.
Michelle strives to pass that confidence along to her followers, too!
Michelle loves chocolate, cheesecake, and cheesy dips. When she’s not in the kitchen covered in flour, she loves watching sports, lacing up her ice hockey skates, obsessing over my fantasy football team, playing a rousing game of 500 Bid, or spending time with her husband and three kids.
Michelle Lettrich Show Notes
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Camera and Lens:
Kitchen must have:
OXO Kitchen Scale
What did you do before you became a food blogger?
Did you go to school for that?
Why did you go into the marketing part of it, was it just a job opportunity that you took?
Did you learn a lot that you could bring from your corporate job into your blogging experience?
Why did you start blogging?
When was the tipping point come for you to start your own blog?
Did you always have the same name?
When did you decide to take it off blogger and start the Brown Eyed Baker?
How did you come up with the name of your blog?
Did it take you a little bit or did you always know it was going to BEB?
How many iterations of the website have you had?
When you first started, how many times a week did you publish a post?
How many do you publish now?
When did you feel comfortable adding the posts that aren’t food related?
Do you see a difference in readership on those type of posts?
How many drafts do you have read to be published?
Once you started, how long did it take for you to start making money?
Do you have anybody that helps you with your company?
What is the best thing you have done for your blog?
How long do you think it took you?
From start to finish, how long does it take you to photograph a recipe?
How many would you say you do in one day?
What do you think is the hardest thing about blogging?
What do you love about blogging?
It must be weird on some level to get gifts from people you don’t really know?
What is your favorite social media platform and why?
Do you use natural light or artificial?
Are you able to photograph in your kitchen or do you have to go to a different room?
What do you use for backgrounds?
What kind of camera do you have?
What is your favorite lens?
What do you love about it?
What is your most popular post?
What is your biggest food failure?
What is your favorite cuisine?
What is your favorite dish of Mexican?
Any specific kind of enchiladas?
What would be your last meal?
What is one thing you can’t live without in your kitchen?