Jess Hoffman is writer, photographer and recipe developer behind Choosing Chia, a food blog dedicated to delicious vegetarian recipes.
Based in Montreal Canada, Jess Hoffman began helping out in the kitchen at a young age. She founded her blog, Choosing Chia, after a spontaneous trip to India where she studied yoga and Ayurveda, a wellness practice that focuses on creating a healthy body through diet, exercise and mindfulness. Upon returning home, Jess found a new passion for healthy, plant-based cooking.
Jess loves sharing recipes that focus on wholesome, plant-based ingredients and are easy to make. Choosing Chia reflects her beliefs on diet and a healthy lifestyle, featuring delicious, easy to make vegetarian recipes that focus on fresh ingredients.
Jess’s recipes have been featured in publications like the New York Post, People magazine, Buzzfeed, Well & Good, Country Living, Mind Body Green and other trusted sites and magazines.
Jess Hoffman Show Notes
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Kitchen must haves:
What did you do before you became a food blogger?
Did you go to school for that?
I know you said you worked in the fashion industry, did you have a real interest in that or was it the job that was available to you straight out of school?
Why did you lose your passion for the industry?
Why did you start blogging?
What prompted you to go to India for yoga school?
How long were you there?
When did you start blogging?
How did you pick the name of your food blog?
When you first started, how many times a week did you publish a post?
How far into your blogging career did you leave your job?
How many drafts do you have in place to be published, right now?
How long did it take for you to start making money?
So your instagram does it have Choosing Chia or did you start it as something else?
What is the best thing you’ve done for your blog?
When you decided to take it more seriously, did you map out a plan other than the editorial calendar?
Do you have anybody that helps you with your company?
Where in your house do you photograph your recipes?
From start to finish, how long does it take you to photograph an average recipe?
What kind of camera do you have?
What is the hardest thing you find about blogging?
What do you love about blogging?
Do you use a tripod or do you freehand it?
What is your favorite social media platform and why?
What do you use for backgrounds?
Do you do your own SEO or do you have someone do it for you?
How long ago did you get audited?
Do you have a favorite marketing tool, or any tool that helps you with the blog?
What is your most popular post?
Did you have a viral moment?
What is the most surprising thing you’ve found since you started blogging?
Does your family know what you do intricately, do they understand how hard it is or do they think you just post photos of food?
What is your biggest food failure?
What is your favorite cuisine?
What’s your favorite Thai food meal?
What would be your last meal?
What is one thing you can’t live without in your kitchen?
Do you have a favorite cookbook?