Casey Markee is a world-leading, Google organic ranking specialist, who studies patent filings to keep abreast of any and all changes pertaining specifically to the Google algorithm. Casey loves to debunk SEO myths that hinder food bloggers from reaching their full potential.
Casey’s Professional Profile
Casey Markee believes that good SEO rankings are all about one word: content. Through his company Media Wyse, Casey helps food bloggers and site owners optimize content and find the best sites to strengthen backlink profiles. Casey helps generate blog content that attracts substantial traffic, as demonstrated by his dozens of link bait and infographic content pieces ranking at the top of Google organic search results in many different niches.
Casey’s main specialty is conducting site audits, with an eye towards unraveling Google algorithmic penalty triggers, specifically: Usability, Panda, Penguin, and unnatural link identification and pruning issues. He has done hundreds of penalty site audits and has as many satisfied clients.
Casey is also an accomplished, industry-recognized public speaker with conference credits including: MN Search Summit, SearchFest, SMX Advanced, Pubcon, Food Bloggers Canada, State of Search, and others.
His true love lies in the professional SEO & Social Media training he provides through SearchEngineNews.com that has allowed him to personally train hundreds of individual digital marketers and dozens of in-house SEO teams on five different continents.
SEO Myth Buster
In this episode, Casey busts the following SEO Myths:
- Everyone should do video or they won’t stay relevant
- If a big blogger is implementing something, then I should too
- The more I publish, the better off I am and Google will love me
- Having my site redesigned will boost my readership
- 404s are bad for my site
- Everyone should have an AMP version of their site
- Domain authority is crucial in algorithmic calculations
- Bounce rate and dwell time are important to Google
- Google ranks for exact keyword matching and focus keywords
- When I republish a post, I should change my URLs to match the new title
- Structured date is a factor that Google ranks for
- Don’t use Jump to Recipe or Print to Recipe because they lower revenue
- The more words you use in your post, the better Google likes it
- Sliders are user friendly and Google loves them
SEO Myths with Casey Markee Show Notes
Let’s talk about video, is it or is it not a ranking factor on Google?
With photos, the alternate text has to be filled in, I’m assuming the description should be as well?
Do we need to fill out the advanced option in the editing section of the photo in our post?
If we have Social Warfare Pro, do we even need to fill that out?
What about the monkey see, monkey do mentality? A big blog is implementing something; does that mean we should too?
Is there are resource out there that shows how to configure the Social Warfare plugin?
Talk about publishing frequency and how Google values it?
Can you talk about the pros and cons of redesigning our websites?
Are there any pros to redesigning?
What is a 404 and what does it mean to food bloggers?
Is that what happened when I put the AMP on my site and broke my Cadillac Margarita Pinterest link?
Does Google use domain authority in the algorithmic calculations?
What is dwell time and does that or the bounce rate factor in the way Google looks at our blogs?
Is dwell time the amount of time that someone is on your site?
Does Google rank sites on exact match keywords or focus keywords?
So the whole thing with the keywords and Yoast saying that you have used the keyword this many times; that doesn’t matter?
Can you talk about URLs not matching the title of the post?
Can you explain why chain redirects are a bad thing?
You discover these on your audits, correct?
Can you talk about why you shouldn’t have a link on your post going to one of your own recipes as “open in a new tab”?
Is structured data a ranking factor?
Do the Jump to Recipe and Print Recipe buttons hurt our revenue or devalue our content?
What about word count, does that factor in Google?
Can you explain why having a slider is a bad thing on my website?
Is there anything that I haven’t asked you that you are burning to tell everybody?
How far out are you scheduling now for audits?
Where can people reach you on the web?